
CA Sports is delighted to welcome Jason Roy as the brand's official ambassador for 2022. Roy is one of England's most recognised limited-overs batsmen — a World Cup winner who has scored over 4,000 ODI runs for England at an average above 40. His reputation for attacking, high-impact batting makes him a natural fit for a brand that has been building performance cricket equipment in Sialkot, Pakistan, since 1958.
Alongside this announcement, CA Sports has launched the CA JR20 — a signature cricket bat crafted specifically for Jason Roy. It is now available for cricketers who want equipment built around the same principles that Roy brings to the crease.
Jason Jonathan Roy was born on 21 July 1990 in Durban, South Africa. He moved to England as a child and went on to become one of the country's most important players in white-ball cricket. He plays his domestic cricket for Surrey and has represented England in both ODI and T20I formats since 2014 and 2015, respectively.
Across more than 100 ODIs, Roy has built a record that speaks for itself. He scores at a rate that puts pressure on any bowling attack from the first over and can make the big innings count when England need them most. His game is built on timing and intent — he hits the ball hard and early, setting the tone for the innings that follow.
The 2019 ICC Cricket World Cup was the tournament that defined Roy's international career. England won their first-ever 50-over World Cup on home soil at Lord's, and Roy was a key part of that squad throughout the tournament.
His semi-final innings of 85 against Australia at Edgbaston was one of the most important knocks of that entire campaign. Coming in under pressure, Roy played with control and power in equal measure, helping England post a total that proved beyond Australia's reach. That innings illustrated exactly what Roy offers — the ability to shift a match's momentum when the game is at its most critical.
Good ambassadorial partnerships work when the values genuinely match. Roy plays cricket the way CA Sports builds equipment: with purpose, quality, and no room for compromise.
CA Sports has supplied cricket gear to players across Pakistan and internationally for over 6 decades. The brand is built on consistent manufacturing standards, not marketing claims. Partnering with an England international who has 100+ ODI caps and a World Cup winner's medal reflects where CA Sports is headed as a global brand — not just Pakistan's leading manufacturer, but one that belongs in the conversation with the best cricket equipment brands in the world.
Roy's profile in England, the UAE, Australia, and across other major cricket markets also gives CA Sports a genuine connection to the international audiences it is growing into. That matters as much as the cricket itself.
To mark the partnership, CA Sports has produced the CA JR20 — a bat that carries Jason Roy's name and is built around his style of play. The JR20 takes its name from Roy's initials and his shirt number, making it a genuine signature product rather than a rebadged bat.
The bat is designed for cricketers who play an aggressive, top-order game. If you open the batting, look to score in the powerplay, and want a bat that feels right for attacking play in ODI and T20 formats, the JR20 is worth serious consideration.
Every CA Sports bat, including the JR20, is made in Sialkot — the city responsible for manufacturing the majority of the world's cricket equipment. CA Sports has operated there since 1958, and the craftsmanship that goes into each bat reflects over 60 years of accumulated skill and process refinement.
When Jason Roy holds a CA bat, he is holding something made by people who have spent their careers perfecting the craft. That is the manufacturing story behind every product CA Sports puts into a cricketer's hands.
Jason Roy is a professional cricketer who plays for England in ODI and T20I cricket. He is an aggressive right-handed opening batsman and was part of the England team that won the 2019 ICC Cricket World Cup.
CA Sports selected Jason Roy in 2022 because his playing style and international profile align with the brand's values. He is an established England international with a World Cup winner's record — a credible representative for a brand that manufactures cricket equipment to professional standards.
The CA JR20 is Jason Roy's signature cricket bat, produced by CA Sports. It is designed for attacking top-order batsmen who want a bat built for aggressive play in limited-overs cricket.
The CA JR20 is made in Sialkot, Pakistan, by CA Sports — a manufacturer with over 60 years of cricket bat production experience.
The CA JR20 is available through the official CA Sports website.

Jason Roy as the CA brand ambassador